OneAZ Credit Union
2023
Brand / Campaign Design
Print Design
UI/UX Design
Adobe Illustrator
Adobe InDesign
Adobe Acrobat
Accumulation of work with OneAZ Credit Union's In-House Media and Marketing Agency
From May to August I worked with OneAZ Credit Union's Marketing Department designing and developing both print and digital collateral. All of the collateral were shared to the financial institution's members including designs with evergreen branding and the 2023 "Let's Go" campaign.
Assisting in the advancement of campaigning and fostering a fresh perspective on Credit Unions holistically, involves conducting studies and embracing learning processes aimed at effectively engaging Arizonans in a manner that evokes genuine brand authenticity and ingenuity.
All print marketing materials touched OneAZ Members within all 24 branches state wide, along with community outreach and tabling events sponsored by the Credit Union.
Examples of icons inducted into the Marketing Department's library to be applied to all materials physical and digital. Three of which were developed specifically for the annual Teacher Supply Drive in August. Featured from left to right: Direct Deposit, Highlighter, Backpack, and Lunch.
To introduce the "Let's Go" Campaign into a digital format, ads were run on socials such as YouTube, Glassdoor, Indeed, and LinkedIn. With the goals of not only to increase brand awareness but unique banking offers to Arizonans.
